Toy Fair 2016: IAmElemental Toys


Check out IAmElemental at Toy Fair 2016!

Big thanks to IAmElemental for hosting us and until next time!

Posted by Alternative Mindz on Friday, February 19, 2016

Toy Fair 2016: Aurora Toys


Here is the walkthrough of Aurora Toys at Toy Fair 2016

Until next time!

Posted by Alternative Mindz on Friday, February 19, 2016

IAmElemental to Reveal New Female Action Figures at Toy Fair NY


IAmElemental (, creators of the first female action figures designed specifically for children, will reveal the company’s newest collection, Series 2/Wisdom, at Booth #5853 at the North American International Toy Fair on February 13-16, 2016.

Suitable for ages 4+, Series 2/Wisdom is a collection of seven 4” articulated action figures based on the “Elements of Power – superpowers that already exist inside each one of us,” said Julie Kerwin, IAmElemental’s Chief Elemental Officer.  “Our first figures, Series 1/Courage, were modeled on Joan of Arc.  Our muse for Series 2/Wisdom is an inspiring woman, recognized in history as not only a pioneer in STEM learning, but also a polymath – a great thinker on a variety of subjects. We look forward to revealing our muse and her Wisdom Warriors at Toy Fair.” 

The design of Series 2/Wisdom continues in IAmElemental’s tradition of providing a strong, healthy female figure, drawing inspiration from ancient warriors as well as modern superheroes.  IAmElemental will begin accepting pre-orders for Series 2/Wisdom on February 12, 2016, with shipping anticipated in August 2016 to pre-order customers, specialty and online toy retailers.  Individual figures will be available at MSRP $10.99 and complete sets at MSRP $69.99.