Integrity Toys To Release Fan-Inspired MY LITTLE PONY Brand Enthusiast Fashion Figure Collection 


Integrity Toys To Release Fan-Inspired MY LITTLE PONY Brand Enthusiast Fashion Figure Collection 


Integrity Toys, Inc., under license from Hasbro, Inc., is thrilled to announce the “<_3 my="my" little="little" pony="pony" pronounced="pronounced" heart="heart" fashion="fashion" figure="figure" collection="collection" a="a" high="high" end="end" collectible="collectible" series="series" inspired="inspired" by="by" and="and" made="made" to="to" honor="honor" the="the" fans="fans" of="of" brand.="brand." _="_" p="p"> This special-edition collection that is guaranteed to be “at least 20% cooler” will include several fashion dolls and figures inspired by both male MY LITTLE PONY brand enthusiasts (often known in popular culture as “bronies”) and female enthusiasts (often known as “pegasisters”). 

“The MY LITTLE PONY brand has the most amazing community of fans, based around the positive messaging showcased on the My Little Pony Friendship is Magic animated series” said Alain Tremblay, marketing director of Integrity Toys, Inc. “We cannot wait to showcase and honor their fandom through this unique and trendy series of collectible 12-inch figures, decked out in MY LITTLE PONY branded gear and more”. Vaughn Sawyers, head designer for Integrity Toys added, “As MY LITTLE PONY fans are as firmly entrenched themselves in popular culture as the brand itself, and with fans on our own design team, we felt that now was the perfect time for a collection like this.”

This is not the first time Integrity Toys has teamed up with Hasbro, Inc. Integrity also has been producing JEM AND THE HOLOGRAMS collectible dolls under license from Hasbro, Inc. for the past few years.  

The <_3 my="my" little="little" pony="pony" figures="figures" which="which" will="will" be="be" done="done" in="in" _6="_1:_6" scale="scale" approximately="approximately" _12="_12" inches="inches" tall="tall" are="are" set="set" to="to" released="released" winter="winter" _2015="_2015" and="and" more="more" details="details" about="about" their="their" pricing="pricing" where="where" purchase="purchase" them="them" available="available" closer="closer" the="the" release="release""">


In the meantime, Integrity Toys has released two prototype sketches, including one male figure and one female figure, and is taking an email sign-up notification list at its website at Interested consumers and media can sign up for this email list to get updates about the line and its upcoming release.

About Integrity Toys, Inc.

Integrity Toys is a world-renowned designer, producer and marketer of a variety of collectible dolls, fashion figures and related accessories, with a specialization in high-end fashion dolls.  Founded in 1995, Integrity Toys’ extensive experience and capabilities in the field of doll making allows them to create products and programs for many of the world’s best-known retailers, consumer products companies, celebrities and other intellectual property holders.

Integrity currently produces high-end fashion dolls ranging in size from approximately 12 inches to 16 inches tall, under a number of brands, including Fashion Royalty, NU.Face and Poppy Parker among others. Their products are known for their superior engineering, high-end aesthetics and of course, fashionable, detailed clothing.

For more information about Integrity Toys, Inc. please visit

About Hasbro

Hasbro (NASDAQ: HAS) is a global company committed to Creating the World’s Best Play Experiences, by leveraging its beloved brands, including LITTLEST PET SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH, TRANSFORMERS, and premier partner brands. From toys and games, television programming, motion pictures, digital gaming and a comprehensive lifestyle licensing program, Hasbro fulfills the fundamental need for play and connection for children and families around the world. The Company’s Hasbro Studios creates entertainment brand-driven storytelling across mediums, including television, film and more. Through the company’s commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world and to positively impact the lives of millions of children and families every year. Learn more at and follow us on Twitter (@Hasbro & @HasbroNews).

Integrity Toys and Paramount Studios are proud to introduce the boldest mother of them all… Mommie Dearest!

Just in time for Mother’s Day… Integrity Toys and Paramount Studios are proud to introduce the boldest mother of them all… Mommie Dearest!

In this latest addition to the collection of officially licensed dolls based on some of Paramount Studios most iconic films, Integrity Toys recreates one of the most often quoted movie scenes of all times!

The greatest role of her life… was her life.

In 1939, Joan Crawford, one of Hollywood’s biggest stars, decides to adopt children to fill a void in her life. But as the years went by, her tumultuous love life, alcohol addiction and the constant pressures of the film industry turned her—according to the film and book it was based upon- into a mentally abusive wreck.

Seen through the eyes of her children, who unwillingly bore the burden of a life that was unseen behind the closed doors of “The Most Beautiful House in Brentwood”, Mommie Dearest depicts their adoptive upbringing at the hands of the glamorous movie queen.

The movie’s lavish artistic direction and over-the-top yet often comical portrayal of the star turned Mommie Dearest into an instant cult classic. Laden with one-liners that have been staples of pop-culture for the last 30+ years, Mommie Dearest is without a doubt one of the most memorable movies of all time!

To celebrate this fan favorite, the Integrity Toys creative team, in collaboration with Paramount Pictures, is proud to introduce this commemorative collectible fashion doll gift set!

One thing is certain; you’ll never look at a wire hanger the same way again!

About the gift set…

Mommie Dearest™
Official Collectible Doll Gift Set
Limited edition of 800 dolls
Suggested Retail Price: $150.00
Approximate Ship Date: July 2013.

This iconic adult collectible doll gift set includes a 12-inch fully articulated vinyl doll (on the Integrity Toys body) with hand-applied eyelashes and rooted hair. By day, Mommie Dearest is ready for her dramatic appearance on screen in her perfectly tailored two-piece skirt suit, complete with hat and jewelry, but surprise… By night, she’s ready to unleash her uncontrollable fury for cleanliness with nothing but her face cream and nightgown on! This set includes a doll body, two distinctive sculpts with QUICK SWITCH* feature, two complete costumes, a miniature wire hanger, two pairs of shoes, earrings, hat, doll stand and certificate of authenticity. (For adult collectors ages 14 and up only).

The Mommie Dearest gift set is available for pre-order immediately from the network of Integrity Toys authorized dealers and is scheduled to ship in July 2013.

Please visit the following link for a complete list of authorized dealers: