Integrity Toys and Paramount Studios are proud to introduce the boldest mother of them all… Mommie Dearest!

Just in time for Mother’s Day… Integrity Toys and Paramount Studios are proud to introduce the boldest mother of them all… Mommie Dearest!

In this latest addition to the collection of officially licensed dolls based on some of Paramount Studios most iconic films, Integrity Toys recreates one of the most often quoted movie scenes of all times!

The greatest role of her life… was her life.

In 1939, Joan Crawford, one of Hollywood’s biggest stars, decides to adopt children to fill a void in her life. But as the years went by, her tumultuous love life, alcohol addiction and the constant pressures of the film industry turned her—according to the film and book it was based upon- into a mentally abusive wreck.

Seen through the eyes of her children, who unwillingly bore the burden of a life that was unseen behind the closed doors of “The Most Beautiful House in Brentwood”, Mommie Dearest depicts their adoptive upbringing at the hands of the glamorous movie queen.

The movie’s lavish artistic direction and over-the-top yet often comical portrayal of the star turned Mommie Dearest into an instant cult classic. Laden with one-liners that have been staples of pop-culture for the last 30+ years, Mommie Dearest is without a doubt one of the most memorable movies of all time!

To celebrate this fan favorite, the Integrity Toys creative team, in collaboration with Paramount Pictures, is proud to introduce this commemorative collectible fashion doll gift set!

One thing is certain; you’ll never look at a wire hanger the same way again!

About the gift set…

Mommie Dearest™
Official Collectible Doll Gift Set
Limited edition of 800 dolls
Suggested Retail Price: $150.00
Approximate Ship Date: July 2013.

This iconic adult collectible doll gift set includes a 12-inch fully articulated vinyl doll (on the Integrity Toys body) with hand-applied eyelashes and rooted hair. By day, Mommie Dearest is ready for her dramatic appearance on screen in her perfectly tailored two-piece skirt suit, complete with hat and jewelry, but surprise… By night, she’s ready to unleash her uncontrollable fury for cleanliness with nothing but her face cream and nightgown on! This set includes a doll body, two distinctive sculpts with QUICK SWITCH* feature, two complete costumes, a miniature wire hanger, two pairs of shoes, earrings, hat, doll stand and certificate of authenticity. (For adult collectors ages 14 and up only).

The Mommie Dearest gift set is available for pre-order immediately from the network of Integrity Toys authorized dealers and is scheduled to ship in July 2013.

Please visit the following link for a complete list of authorized dealers:



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