THE DOCUMENTARY THAT PROBES THE CONTROVERSY BEHIND

THE BILLION-DOLLAR PHENOMENON: MASTERS OF THE UNIVERSE

TOY MASTERS

UNADULTERATED.    ABSOLUTE.    BARBARIAN.    FICTION.

 See Exclusive Clips And Meet The Filmmakers Behind The First Ever

Feature Documentary On He-Man!

At SAN DIEGO COMIC-CON Friday, July 13th, 2012.

Toy Masters is the first ever feature-length documentary about the worldwide billion-dollar phenomenon that inspired an entire generation of children: Masters of the Universe (MOTU).  Filmmakers Roger Lay Jr. andCorey Landis have tracked down all the key players in search for the answer to the question: “Who actuallycreated He-Man?”  The filmmakers will be screening exclusive material from the documentary and participating in a Q&A at this year’s San Diego Comic Con, being held at the San Diego Convention Center on Friday, July 13th, 2012, from 8:30pm-9:30pm in room 26AB.

Legions of MOTU fans are already buzzing with anticipation.  It is likely the film will reach an even wider audience once released, (a la King of Kong), for the controversial rivalry between former Preliminary Designer for Mattel, Roger Sweet, and former Visual Designer for Mattel, Mark Taylor, (both of whom are claiming bragging rites for the initial concept behind He-Man), makes for a compelling, and highly entertaining film.

During this special one-hour panel fans will get to see exclusive never before seen footage from the epic toy industry smack-down that is TOY MASTERS. ModeratorRobert Meyer Burnett (Director, Free Enterprise, Femme Fatales) will be joined on stage by Toy Mastersdirector / producer Roger Lay, Jr and co-producerCorey Landis. Joining them on the panel will be many of the key players from the franchise’s 30-year history including writer J. Michael Straczynski and designerMark Taylor.

The film, which is already being hailed as the next KING OF KONG and the SOCIAL NETWORK of the toy industry, features interviews with the key creative personnel behind every version of the best selling toy line and all incarnations of “Masters of the Universe” on television, film, stage, and print, tracing the inception and ups and downs of the fantasy juggernaut. Everyone involved in the 30 year history of this beloved franchise makes appearances in the film including such genre luminaries as J. Michael Straczynski (Babylon 5, Marvel’s Thor), Richard Edlund (Star Wars, Raiders of the Lost Ark), William Stout (Conan The Barbarian, Pan’s Labyrinth), Lou Scheimer (Filmation co-founder), MichaelWestmore (Star Trek Franchise), Don Glut (Empire Strikes Back, Transformers Animated), and Gary Goddard (Terminator 2-3D, Captain Power).

For more details visit the San Diego Comic-Con official site: www.comic-con.org

Follow TOY MASTERS on the Facebook group for updates, including exclusive details on how you can be one of the first to see the film.  Or go to the film’s official site for a first look at the trailer:

Also, during the Comic Con panel, the filmmakers will reveal details on the world premiere of the film, which will be hosted by one of the most prestigious film festivals in the Science Fiction and Fantasy genre.