All Elite Wrestling Makes Their Presence Known at the New York Toy Fair

All Elite Wrestling has finally made it’s way to the 2020 edition of the New York Toy Fair this past weekend and debuted their toy line to the press and the mainstream audience. Their toyline is produced by Jazwares has a series 1 and series 2 and they will both be released in August of this year.

Of the series 1, it will consist of the AEW Superstars Cody, Brandi Rhodes, Kenny Omega, Chris Jericho, and The Young Bucks. There will also be a “Chase Edition” of series 1 that will feature Chris Jericho in his “Inner Circle” outfit with the AEW World Heavyweight Championship, and one with Cody Rhodes with is outfit from the All Out event.

Series 2 will consist of Jon Moxley, Dustin Rhodes, “Hangman” Adam Page, MJF (Maxwell Jacob Friedman), Rey Fenix, and Pentagon JR. The “Chase Edition” has two names that will not be revealed yet until the spring. There will also be two versions of the ring itself as one is an action ring, and the other, will be a full scale ring that will come with 35 pieces. Also, the full scale ring will be packaged with a Kenny Omega figure with his black and green outfit.

There will also be a toy version of the AEW World Heavyweight Championship as well and I spoken to a representative of Jazwares to inquire if there will be plans to have more toy versions of the other championships and I was told that there will be and that will be previewed later this year around New York Comic Con time.

Here is the video of what was displayed at the AEW location at the Jazwares booth along with Kenny Omega and Adam Page’s reaction to seeing their figures for the first time.

And here are my interviews with AEW Superstars Ortiz and Santana, MJF, Darby Allin, and “Hangman” Adam Page as we all talked about the figures and about the upcoming AEW Revolution PPV.

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All Elite Wrestling & Jazwares Unveil “Unrivaled” Toy Line

February 19, 2020 — Jazwares, a global leader in play, and All Elite Wrestling (AEW), the new professional wrestling league that is taking America by storm, are tag-teaming on AEW’s first line of action figures and role play collectibles.  Featuring AEW World Champion Chris Jericho, Cody, The Young Bucks, Kenny Omega, Jon Moxley and more, the new AEW UNRIVALED line will be on display at Jazwares’ booth at Toy Fair New York on Feb. 22-26, and will hit retail later this year.

AEW UNRIVALED collectible action figures will boast 25 points of articulation, real 3d scanned likenesses and a variety of accessories and authentic ring wear.  With multiple Waves per season, fans can collect the stars of TNT’s new, popular weekly show AEW DYNAMITE, including MJF, Darby Allin, Dr. Britt Baker, Brandi Rhodes, Hangman Page, Jurassic Express and many more. 

Each Wave will include limited edition and rare variants to add chase and elation to every release.  Other authentic items for Fall 2020 will include the AEW UNRIVALED: Action Ring to play-and-display UNRIVALED figures and the AEW World Championship Title Belt, with even more formats and innovations in development for future seasons.

“AEW has very quickly become one of the most provocative, engaging and relevant wrestling brands of all time.  It is a league embraced by generations of fans and collectors in a genre with a huge appetite for authentic product,” said Jeremy Padawer, EVP / Partner Jazwares.  “We plan to build out the kind of program that can appeal both to the display collector and also to younger fans who want a tangible way to play and interact with their heroes,” said Michael Rinzler, EVP / Partner Jazwares.

“When AEW launched just over a year ago, we couldn’t have imagined there would be a toy line this soon, featuring our wrestlers, making its debut at Toy Fair in New York City,” said Dana Massie, Chief Marketing and Merchandising Officer.  “But, we’ve always known from the start that we have the greatest fans in the world, and we’re constantly looking for new ways to positively engage and connect with them in ways that matter.  Our partnership with Jazwares ramps up our commitment to fan engagement, and we hope our fans will love the AEW action figures and collectibles representing the personalities who have become part of their lives each Wednesday on TNT, at our pay-per-view events and beyond.” 

About Jazwares

About AEW

AEW is a new professional wrestling promotion headlined by members of The Elite (Cody & Brandi Rhodes, Matt & Nick Jackson, Kenny Omega and Hangman Page) and Chris Jericho and Jon Moxley. For the first time in many years, AEW is offering an alternative to mainstream wrestling, with a growing roster of world-class male and female wrestlers who are poised to bring new spirit, freshness and energy to the industry. The inaugural event under the AEW banner was DOUBLE OR NOTHING in Las Vegas in May 2019.  AEW is broadcasting two-hour weekly shows on TNT on Wednesdays from 8 to 10 p.m. ET. The action- packed matches take place in different cities across the nation each Wednesday. For more info, check out @AEWrestling (Twitter), @AllEliteWrestling (Instagram), / AllEliteWrestling (FB), AllEliteWrestling (YouTube).