Toy Industry Phenom Ashley Mady To Launch
An Insanely Fun Party Game;
LOS ANGELES — Get up, get down and go low, as in, limbo, with Mad Moves™, a brand new insanely fun party game that gets players off the couch and laughing together as they dance out hilarious mad moves! Toy industry veteran Ashley Mady imagined hundreds of combinations from a monkey doing the twist to a tap dancing robot to a T-Rex performing ballet; Mad Moves combines popular dance moves with an animal, action or person; put together for an outrageous party game that will have the masses in stitches. The best part is, no dance experience is required.
A Mad Moves campaign launched on Kickstarter October 3rd.
Mady, founder and president of brand licensing agency and think tank Brandberry, Inc. grew up dancing. For her, this endeavor is the confluence of three of her favorite things — dance, toy design and making people laugh and smile. “Like many young girls, I started dance classes at an early age and it continued as a large part of my life growing up. The idea that I could develop a game that gets people out of their chairs, moving and laughing is incredibly exciting,” Mady explained.
Designed for ages six to 100, and three or more players, Mad Moves is easy to play, pure fun and perfect for family game night or a group of friends. Players spin and draw a corresponding category card, which include different actions, animals and people, and are used in charades style guessing games and dance battles.
Everyone will know the dance — ballet, twist, tap dance or limbo — but it’s up to the cardholder to interpret the dance with the category. No talking either! Hilarity ensues when grandma has to limbo like a zombie or your cousin has to twist like a snake! The first person who guesses the category correctly wins the card, with the object to win the most category cards. There are 300+ Mad Moves to create.
There are also special cards:
- Tomato Cards are thrown when no one is able to guess what category card is being held. In other words, the players Mad Moves need some major help! Tomato cards cancel out category cards; you don’t want them!
- Freeze Dance cards keep players on their toes. If you pick one up, you must strike a pose and scream ‘freeze dance’! The last person to mimic you and freeze in your pose gets a tomato!
- Dance Battle cards catapult game play into a memory competition that goes back and forth. First, pick a person to battle. Do a move and the person you are battling copies the first move and adds one more; then you add a third move, and so on. It continues until someone messes up. Moves should correspond to the theme of the card you pick up Ex: Dance Battle like a Cowboy could include riding a horse, lasso swinging, gun shooting, etc.
There’s also a Midnight Spinner, sold separately, to take the dance party to the next level of hilarity. This spinner includes: booty dance, belly dance, breakdance, shimmy and dance battle.
Mady began her career at one of the largest toy companies in the industry, working on hit properties and proprietary brands. As an agent, she has succeeded in reinvigorating and brokering deals for established brands and entertainment properties. She has also built/launched countless new brands and creations from the ground up. To give back to the industry, she serves as President of Women in Toys, Licensing & Entertainment (WIT), the global networking organization for professional women working in the toy, licensing and entertainment industries. Mad Moves marks Mady’s first kickstarter campaign.