Zoobe App Brings the Characters of the New Movie
Ice Age: Collision Course to Screens of Millions of Smart Phones
Berlin, June 13, 2016 – Zoobe Message Entertainment is further bridging communication between the entertainment industry and millions of fans through its voice-fueled messaging app. The company is working with 20th Century Fox in launching the characters from the movie Ice Age: Collision Course into the Zoobe app. The movie premieres in theaters worldwide starting June 30, 2016.
Now, users can record their own voices for Sid, Diego and Granny from the movie in perfectly lip-synched, short and easy-to-share video messages. Fox’s digital marketing program with Zoobe will see Sid launch first, followed by Diego and Granny in the weeks shortly after.
“Zoobe will let fans further engage with a terrific story and their favorite Ice Age characters in a new and meaningful way,” explains Anna Roca, SVP Feature Films, International Partnerships & Promotions of 20th Century Fox.
The app feature the main characters on the Zoobe platform, as well as include a link between the physical and digital world by allowing fans access to exclusive merchandise and early pre-order movie tickets and attendance at special fan events. The global partnership also includes a multiple year release, as well as additional digital products exclusively made for this movie.
“We are super excited to be working with the Ice Age franchise, and bridging this family-fun movie into a world of new digital consumption headed by video, voice and personalization, said Naz Amarchi-Cuevas, CEO of Zoobe Message Entertainment. “It’s a unique way to extend the brand beyond the big screen, and the physical products with a personalized communication tool to be used by millions around the world.”
Zoobe Premieres Characters from Ice Age: Collision Course
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