BRAND NEW DIGITAL PROPERTY, LEMON LUMBERJACK™
KICKS OFF WITH EDUCATIONAL KIDS APP
American Greetings Entertainment Partners with Preschool App Leader, Night & Day Studios
Los Angeles — June 2, 2016 – From the company behind the beloved global brand Care Bears, in
partnership with the creators of bestselling preschool app Peekaboo Barn, comes a brand new
learning game and alphabet storybook app for young learners: Lemon Lumberjack’s Letter Mill.
Developed in-house by American Greetings Entertainment and Night & Day Studios, Lemon
Lumberjack’s Letter Mill is the market debut and the first release of this brand new intellectual
property, Lemon Lumberjack™, created for the mobile marketplace by American Greetings
Inside the letter mill, fun friends wait to surprise and delight young learners with their love of
Players match letters and objects as they move down the conveyor belt to complete
levels and earn daily rewards. Lemon Lumberjack’s Letter Mill is designed to guide children
through multiple stages of language acquisition. Pre-readers learn letter recognition, along with
the sounds letters make, through age-appropriate matching games. In higher levels, older
children learn to connect letters with the sounds they make and build fundamental spelling and
reading skills. Lemon Lumberjack’s Letter Mill is an exciting way to develop reading proficiency.
“It’s great to see the talent in our creative and editorial studios at AGE come together to ideate
this new IP and produce amazing content,” explained Megan Buettner, Head of Creative and
New Media, American Greetings Entertainment. “Night & Day Studios is truly one of the best
preschool digital app creators in the business, and we all are excited to partner with them to
introduce the world to Lloyd (the Lemon Lumberjack) and his friends.”
In the app, players can collect 26 character storybook pages to hear silly stories about the
Letter Mill friends, as well as explore 54 levels with a broad range of play modes. Children will
meet charming letter-loving characters, discover hidden surprises, dance along to original music
and be rewarded by wild animations that encourage and cheer their progress.
AG Entertainment and Night & Day Studios App Release
Lemon Lumberjack Letter Mill
“This app is a true creative collaboration between AGE and Night & Day Studios,” said Brianne
Baker, Creative Director of Night & Day Studios. “Our team loved Lemon Lumberjack from first
glance, and we knew right away that this new IP deserved our handcrafted approach. The
challenge of animating the unique, photo-realistic, highly textured visual style was greatly
rewarding, and we think the stunning results will have huge appeal for kids and parents.”
Lemon Lumberjack Letter Mill is available on iOS now, and Google Play in Summer 2016. The
freemium app is recommended for children of all ages, especially ages 6-8.
About American Greetings Entertainment
American Greetings Entertainment is the intellectual property, entertainment and outbound
licensing division of American Greetings Corporation, which was built upon the successful re-
launch of Care Bears™ and other iconic kids’ entertainment brands, including Holly Hobbie™
and Madballs™, as well as Boofle™, Packages from Planet X™, Twisted Whiskers™, and its
newest IP, Buddy Thunderstruck™. American Greetings Entertainment develops multi-platform
entertainment franchises across all media channels, and extensive consumer merchandising
programs that immerse children and adults in brands they love.
About Night & Day Studios
Night & Day Studios, the creators of Peekaboo Barn, loves bringing adorable characters to life.
We have backgrounds in cognitive science, child development, and educational media. Our aim
is to delight the imaginations of children and adults. Some of our bestselling apps include
Peekaboo Barn, Farm Day, Yummiloo Rainbow Power, and BabyLit Jungle Book Hide & Seek.