Strawberry Shortcake – 35th Anniversary! *Press Release*


New York – February 16, 2015 – AG Properties (AGP), the intellectual property and outbound licensing division of American Greetings Corporation, is pulling out all the stops for a yearlong 35th birthday celebration honoring one of their sweetest characters, Strawberry Shortcake™. The birthday bash kicks off this month with a fun-filled week of stylish parties, events and high fashion adventures from New York City to Los Angeles.
“We are excited to share this milestone with the generations of fans who have grown up with Strawberry Shortcake and her friends and are now introducing them to their children and grandchildren,” said Janice Ross, Vice President of Brand Marketing and Public Relations for AGP.  “This year will be an adventure that will connect fans to Strawberry Shortcake through in-person events and special brand activations as we celebrate her milestone birthday and build excitement about the future.”


112th New York International Toy Fair
Official Ribbon Cutting Ceremony and Character Parade – Saturday, February 14
Strawberry Shortcake will be on hand to open the annual New York Toy Fair.

35th Birthday Media Preview – Monday, February 17
Strawberry is honored at a fancy fete in master toy partner The Bridge Direct’s booth #2051. Media will preview her fall 2015 toy line, new stylish greeting cards debuting this year at Papyrus stores nationwide and the latest Fox Home Entertainment February 10 release Snowberry Days.


Mercedes-Benz Fashion Week
AMCONYC & StylingOn Runway Show and Pop-Up Shop – Sunday, February 15
Strawberry Shortcake joins an exclusive invitee list of fashion-forward celebrities, stylists, local entrepreneurs and influencers for a chic rooftop affair to unveil her stunning new Bella Pilar greeting card line with Papyrus, available spring 2015.
Strawberry Shortcake Birthday Celebration

Mercedes-Benz Official Launch Party – Monday, February 16
Strawberry Shortcake will step out in sophisticated style to continue showing off her Papyrus greeting card line to fashion celebrities, industry insiders and innovative talent.


87th Annual Oscars
Oscar Preview Luxury Suite – Thursday, February 19 to Saturday, February 21
Strawberry Shortcake heads cross country to “Tinsel Town” to hobnob with A-List celebrities at the TMG Oscar Preview Luxury Suite where she will commemorate the occasion by sharing birthday cake with the stars.

IMG_0287About American Greetings Corporation
For more than 100 years, American Greetings Corporation has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships to create happiness, laughter and love.  The Company’s major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards.  American Greetings also has one of the largest collections of greetings on the Web, including greeting cards available at and electronic greeting cards available at  In addition to its product lines, American Greetings also creates and licenses popular character brands through the AG Properties group.  Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $2 billion, and its products can be found in retail outlets worldwide.  For more information on the Company, visit

About AG Properties
AG Properties (AGP) is the intellectual property and outbound licensing division of American Greetings Corporation.  Built upon the successful re-launches of Care Bears™ and Strawberry Shortcake™ licensed products, AGP develops multi-platform campaigns for its properties through digital media, entertainment, marketing and merchandising.  In addition to Care Bears and Strawberry Shortcake, AGP’s active classic brands include Holly Hobbie™ and Madballs™, as well as new properties Boofle™, Packages from Planet X™ and Twisted Whiskers™.  Children can experience AGP online at For more information on AGP, visit
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